Unlocking potential. shaping champions
Fuel your potential with football coaching that connects communities and inspires action
About AM:PLAY
Our Philosophy
Our Philosophy
Our Philosophy
At AM:PLAY, we believe that sports and recreation education should be accessible to everyone. We strive to create an inclusive and welcoming environment where individuals of all backgrounds and abilities can come together to learn, grow, and have fun.
Our Coach
Our Philosophy
Our Philosophy
Andrew Marshall, Head Coach and Founder of AM:PLAY Football Coaching.
With over 15 years of experience, I’ve worked with players from ages 3 to adults across all ability levels. My background includes teaching PE in schools and nurseries, coaching grassroots football through to semi-pro level, and supporting several elite players in their
Andrew Marshall, Head Coach and Founder of AM:PLAY Football Coaching.
With over 15 years of experience, I’ve worked with players from ages 3 to adults across all ability levels. My background includes teaching PE in schools and nurseries, coaching grassroots football through to semi-pro level, and supporting several elite players in their development.
I hold the UEFA B Licence, alongside an Enhanced DBS, First Aid certification, and FA Safeguarding qualifications.
Our Programs
Our Philosophy
Our Programs
We offer a range of football sessions for all players — from large group development sessions to smaller, focused groups aimed at advancing skills, building confidence, and taking players to the next level.
We also run girls-only sessions to support and grow girls’ football in our area, and provide inclusive support for individuals with me
We offer a range of football sessions for all players — from large group development sessions to smaller, focused groups aimed at advancing skills, building confidence, and taking players to the next level.
We also run girls-only sessions to support and grow girls’ football in our area, and provide inclusive support for individuals with medical conditions or disabilities who may benefit from extra guidance to improve their wellbeing through football.
Development Sessions
Our group sessions are designed to provide high-quality coaching in a fun, inclusive, and developmental environment. These sessions focus on improving technical ability, game understanding, teamwork, and confidence. Whether your player is just starting out or looking to take the next steps in their journey, our group sessions offer accessibility and progression for all levels.
Develop The Player 6-9 years
£5
Our coaches create a safe, enjoyable environment where every player feels included and supported. Sessions are well-structured, development-focused, and designed to help young players fall in love with the game while learning the fundamentals.
Develop the Player is the perfect stepping stone for young footballers to build confidence, improve technique, and enjoy their football journey.
Develop The Player 10-14 Years
£5
Sessions are structured to provide the right balance of challenge and support. Players learn how to think, act, and play with purpose — gaining the technical sharpness and game understanding needed to take their football to the next level.
Our coaches work closely with each player to build their confidence, maximise their strengths, and develop the areas that matter most for long-term success.
Girls ONLY Develop The Player
£5
Our girls-only sessions create a welcoming atmosphere where players can express themselves, have fun, and develop at their own pace. Coaching is delivered in a supportive and encouraging way to help every girl feel confident and capable, both on and off the pitch.
Whether your child is new to football or aiming to take the next step in their journey, this programme provides the perfect platform for growth, enjoyment, and empowerment.
Personal Coaching Sessions
Our Personal Coaching Sessions offer fully tailored, high-detail training designed to maximise a player’s individual development. Built around each player’s strengths, weaknesses, and goals, these sessions provide a focused environment to accelerate improvement and build confidence both on and off the pitch.
One2One
£ Request a quote
A bespoke, individually tailored coaching session created to refine every detail, elevate performance, and pursue perfection
The Elite Two
£ Request a quote
A tailored, elite two-player development session built to refine individual strengths and drive the greatest possible performance gains
Four Focused
£ Request a quote
A high-intensity coaching session for 4 players, focused on elite instruction, hard work, and continuous improvement
Eight Performance
£ Request a quote
A focused small-group session for 8 players, delivering higher-intensity training with an increased emphasis on coaching and development
Technical Session
£ Request a quote
Players benefit from personalised coaching, detailed corrections, and game-realistic drills that immediately translate to better performance on the field. The game—whether it’s shooting, passing, defending, or another core skill—we deliver focused, high-impact training with a clear objective and measurable results in a short period of time.
Players benefit from personalised coaching, detailed corrections, and game-realistic drills that immediately translate to better performance on the field.
Football Camps
£ Request a quote
Players will enjoy a mix of exciting games, technical challenges, and match play, all delivered in a friendly and inclusive atmosphere. Our camps encourage interaction, teamwork, and creativity, making them the perfect place to learn, play, and make new friends.
A great option for school holidays, extra activity, or simply enjoying football in a fun and vibrant setting.
Additional Activities
A fully personalised coaching option for those seeking something unique, specialised, and built entirely around their football journey
Birthday Parties
£ Request a quote
We create a high-energy party experience where every child gets involved, has fun, and enjoys being part of the action. With competitions, prizes, and lots of laughter, it’s a brilliant way to celebrate their big day.
A memorable football experience — without the stress — just fun, excitement, and smiles all round!
Coach Mentor Programme
£ Request a quote
We work closely with coaches to refine their approach, strengthen their coaching habits, and build confidence in delivering high-quality sessions. The aim is to create a sustainable, positive environment where players can grow and coaches feel supported in their own development.
A collaborative, tailored programme that helps both the coach and the club raise standards, improve player experiences, and build a stronger future for their football community.
Club/Team Training
£ Request a quote
We work closely with each team or club to design a bespoke programme that matches their goals, needs, and playing identity. Training blocks are structured to maximise development, build consistency, and create a stable pathway for long-term growth.
A comprehensive coaching solution that helps your club develop stronger teams, confident players, and a brighter future on and off the pitch.
Gift Cards
Looking for the perfect Christmas or birthday present? Send an AM:PLAY gift card to friends and family, or grab one now to use in the future.
Contact Us
Are you ready to get started?
If you have questions about the opportunities available in our programs that promote community spirit through expert sports education and physical activity, feel free to send us a message. We will get back to you as soon as possible.
Hours
Open today | 09:00 – 17:00 |
